Before blogging, I had never heard of the term SEO. It was only when I started putting more and more time into my little space of the internet that I began to take notice of this mysterious acronym that everyone was talking about.
It was pretty intimidating, however, after reading about it more and more and securing my first job in digital marketing, I realised that even adopting a few basic SEO techniques could really help my blog.
What is SEO?
SEO stands for Search Engine Optimisation. SEO is a technique that is used to help websites rank highly in search engines.
For example, if I was to write a review about MAC’s Velvet Teddy and someone searched the term ‘MAC Velvet Teddy review’, I would want my blog post to be found on Google. To do that, I would adopt a few SEO tips that would help my blog post rank higher in the search results.
SEO is a great way to get traffic to your blog, as people can search all sorts of terms and find their way to your blog. It’ll help expand your normal audience and increase your blog reach.
Although SEO sounds quite scary, it’s actually quite simple. Here are a few simple SEO techniques you can adopt straight away.
Pick a Keyword
One of the first things you should do before writing your blog post is pick your keyword. This keyword will be used throughout the blog writing process, therefore it’s vital that the keyword you pick is relevant to the topic that you are talking about. For example, my keyword or phrase in my MAC’s Velvet Teddy review would be ‘MAC Velvet Teddy Review’.
You are probably already using keywords and phrases without evening know it, but it’s great to know your blog post is fully optimised.
Use Your Keyword
Now you have your keyword, it’s time to use it in your blog post. As the keyword is relevant to the post, it’ll be easy to use it throughout. If you’re writing a beauty review, for example, it’ll be natural for you to write the name of the product (which will probably be your keyword or phrase) all the way through.
Now that you’ve got your keyword, you can now start applying it to different aspects of your blog post.
Naming your images only takes a few minutes and it also can help bring through a lot of hits. For example, if someone is searching for MAC Velvet Teddy Swatches, they’re likely to head straight to Google images to find what they’re looking for. Therefore, naming your images appropriately may increase the traffic. So if your images are named ‘DC939482958290’, it’s not that helpful for people who are looking for something specific.
Make The Title and Meta Relevant
Back in the day, I loved to name blog posts after random things or song lyrics. There’s nothing wrong with that. However, as I became to take my blog more seriously and understood the importance of SEO, I decided to make some changes.
Always ensure that your keyword is used in your title and is relevant to the blog content. As well as that, your meta description should also include the keyword. I use Yoast SEO which is a simple plugin that makes SEO easier. If you’re currently using WordPress, then I’d recommend using this add-on!
Check For Broken Links
This isn’t the most fun blogging job there is, however it’s one that needs to be done. Google isn’t a fan of broken links. Broken links are basically links that don’t go anywhere – the webpage no longer exists.
Most of my broken links on my blog are to blogs that no longer exists. People have left comments on my blog a few years ago and they’ve now deleted their blog. I also have a lot of broken links on my wishlist posts, where I’ve linked to a clothing item that is no longer available on their website.
You can identify broken links through websites such as Broken Link Check, which will quickly list them all for you. Then it’s your job to go through them and delete them from your blog. This will ensure your blog is more SEO-friendly.
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